“When we talk about publishing these days, we have to talk about much more than book sales, even more than the written word and books themselves. We need to talk about all the things we do with and around books, our engagement with book culture.
In other words, we need to talk about publishing as a cultural practice, as something that contributes to or even constitutes who we are as individuals, who we are as citizens. We need to talk about publishing as a socio-cultural activity that helps us to understand our place in the world.
Publishing expresses and shapes our societies. It even plays a part in the kind of nations we live in. It would be wise, therefore, to broaden the conversation about it to more than sales figures.
In short, we need to shift our attention from publishing as a business process to thinking about publishing as an act of culture.”