Literary Auction Hype

Literary

Auctions unfortunately do not look at literary merit as much as they look at commercial merit. And when heavily marketed commercial books hammer the message: “read this book, read this book,” it skews independent judgement of even the most die-hard reader, forcing them to, at least, take a peek at this latest curiosity that everyone is talking about. Given that time is our most precious commodity these days, such peeks come at the expense of other books that may have grabbed the reader’s attention through non-promotional means.

I’m hoping that the author whose work was auctioned and who is now left to sign with the winning publisher, would use their judgement, take the long term view, and let the auction be used only as a yardstick to determine the “potential value” of their book. I’m hoping that they will settle on the publisher whom they feel will be the best fit for their career (after all, there will be more books in the pipeline from this author, we hope) rather than going with the highest bidder on just this single auctioned work. For the highest bid also comes with the highest expectation, and an author who does not earn his advance could get dropped for their next book by an “over-generous” publisher.

And as for readers, I hope that they … will stick to their own reading lists, compiled through due diligence rather than hype, and that they will not take those time-wasting detours just because an at-risk publisher has thrown the rest of his money after his moment of weakness at an auction and is touting the compelling but distracting message: “Read this. I put too much money behind this damned book and I need your help to bail me out!”

From: northumberlandview.ca/index.php?module=news&type=user&func=display&sid=34539

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