Book Publishing Industry Survives Without Big Data

But can it continue?

“It is one of the cruel truisms of the book business that publishers rarely have much insight into how their products are actually used. This is not for lack of curiosity on a publisher’s part but because of the structure of the industry:  books are almost never sold directly to end-users. They are sold to libraries and the wholesalers that service libraries; they are sold to your local bookshop; and they are sold to online vendors; but rarely is a book sold directly by a publisher to the person who reads it.  Book publishing, in other words, is a game of intermediaries. Sitting upstream, publishers have little insight into what is happening downstream. This is an invitation to make bad business decisions based on unproven assumptions about how books are actually used, and as an industry, book publishers have accepted that invitation over the past few years and made a series of big mistakes. It may be hard to roll back these decisions, but if we don’t know what they are and how they came to be, we are likely to keep making more of the same.”

From: scholarlykitchen.sspnet.org/2015/03/12/what-we-got-wrong-about-books/

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