Amazon, a jungle of anonymous book reviewers…
“why anyone would even bother reading these anonymous customer reviews (even if not faked), rather than relying on those of the “experts.”
“To see why, we need to step back and recall that the book review was born at a democratising moment of the capitalist 18th century. Publishers realised that there was now a larger literate group of readers to whom they could sell books – and who therefore could use help in choosing their reading material.
The end of the patronage system had meant that writers were writing for a wider (and unknown) readership. But it also meant that the review first came into the world as a form of consumer reporting. And it has continued to have this function for us in the globalised, electronic world of the 21st century bombarded, as we all are, by more information and greater choice than ever before. We too are in need of assistance in making selections.