Writers as products

Just as their books, writers too are only products to be traded and monetized upon:

“Consumers and publishers are coming to rely on branding to assure them of something; in the former, the assurance that the title will provide a certain, essential, worthwhile experience; and in the latter, that the brand will be profitable.

…the publishing industry has been using similar branding tricks for years. No matter how successful or talented your author, it’s virtually impossible for anyone to write and release more than a single book in a year. What is labelled as the work of a successful author might contain the author’s ideas, characters, and plot, but actually be written by ghost writers.”

Source: http://games.on.net/article/15295/Brand_and_Soul_Whats_in_a_Name

This writer still writes his own books!

### END OF POST ###
http://www.SPYWRITER.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s