E-book buyers expect discounts, buy more

“UK e-book buyers are expecting digital titles to be discounted heavier than their counterparts across the Atlantic, a new survey has found.

The survey, undertaken in April by consultants Simon-Kucher and Partners among 250 book buyers from the US, UK and Germany, concluded an e-book without additional features should cost around 65% to 70% of the print price, though admitted there was “no simple formula” in hitting the pricing sweet spot. The survey also found current e-book users spend more on books than book buyers in general. According to the survey, 48% of book buyers in the US used e-books as well as audio and print, 45% in the UK, but just 15% in Germany.”

More: http://www.thebookseller.com/news/e-book-buyers-expect-discounts-do-buy-more.html

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