“Laura Mickes and her team took 200Facebook stat us updates, stripped them of their context, and showed them to 32 participants alongside other decontextualised lines from 200 different fiction and nonfiction books.
The participants were shown the lines on a screen, briefly, and given the choice of saying whether it had been repeated from earlier in the experiment or not.
The results found that, across the board, people were one and a half times as likely to remember a Facebook post as a line from a book — and, when a similar experiment was carried out with faces instead of the lines from novels, it showed that people were two and a half times as likely to remember the Facebook posts over the faces.”
From: http://blogs.wsj.com/tech-europe/2013/01/17/social-media-posts-more-memorable-than-literature/
SpyWriter Jack King || “A new King of thrillers on the horizon” || Author of Political Thrillers || http://www.SpyWriter.com
“Let’s talk about work, the job of writing. It’s the only thing that counts. And even that calls for a good deal of indiscretion. Too much publicity in the way people talk about these things. We’re objects of publicity. It’s revolting. It’s high time people took a cure of modesty. In literature as in everything else we’re befouled by publicity. It’s disgraceful. I say: do your job and shut up, that’s the only way. People will read it or they won’t read it, that’s their business. The only thing for the author to do is to make himself scarce.”
