Literature more memorable when posted on Facebook

“Laura Mickes and her team took 200Facebook stat us updates, stripped them of their context, and showed them to 32 participants alongside other decontextualised lines from 200 different fiction and nonfiction books.

The participants were shown the lines on a screen, briefly, and given the choice of saying whether it had been repeated from earlier in the experiment or not.

The results found that, across the board, people were one and a half times as likely to remember a Facebook post as a line from a book — and, when a similar experiment was carried out with faces instead of the lines from novels, it showed that people were two and a half times as likely to remember the Facebook posts over the faces.”

From: http://blogs.wsj.com/tech-europe/2013/01/17/social-media-posts-more-memorable-than-literature/

SpyWriter Jack King || “A new King of thrillers on the horizon” || Author of Political Thrillers || http://www.SpyWriter.com

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s